Emotional Design Elements (Smashing eBooks Series Book 40)

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Is a visit to your site a good user experience?

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Is it performing its task better than the competition? If you are serious about getting more free traffic from search engines, get ready to invest time and effort in your website and online marketing. I know I did in the past. Google decided to rank HIGH-QUALITY documents in its results and force those who wish to rank high to invest in higher-quality content or a great customer experience that creates buzz and attracts editorial links from reputable websites. These high-quality signals are in some way based on Google being able to detect a certain amount of attention and effort put into your site and Google monitoring over time how users interact with your site.

These type of quality signals are much harder to game than they were in Because that essentially kind of focuses on what we are trying to look at as well. Full stop. It can take a LONG time for a site to recover from using black hat SEO tactics and fixing the problems will not necessarily bring organic traffic back as it was before a penalty. But if you really want to stop spam, it is a little bit mean, but what you want to do, is sort of break their spirits. There are lots of Google algorithms specifically designed to frustrate spammers.

Some of the things we do is give people a hint their site will drop and then a week or two later, their site actually does drop. So they get a little bit more frustrated. It is about users seeking your website out and completing the task they have. These penalties can last years if not addressed, as some penalties expire and some do not — and Google wants you to clean up any violations. Google does not want you to try and modify where you rank, easily. On desktop currently no. Google is still, evidently, more interested in rating the main content of the webpage in question and the reputation of the domain the page is on — relative to your site, and competing pages on other domains.

A poor UX can seriously impact your human-reviewed rating, at least. If you are improving user experience by focusing primarily on the quality of the MC of your pages and avoiding — even removing — old-school SEO techniques — those certainly are positive steps to getting more traffic from Google in — and the type of content performance Google rewards is in the end largely at least about a satisfying user experience.


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Keep an eye on where you put your ads or other sponsored content — get in the way of your main content copy of the page you are designing and you could see traffic decline. At the moment, these type of pop-ups seems to be OK for now and do increase subscriber signups, too. If a visitor lands on your page — are they satisfied and can they successfully complete WHY they are there? It should, at least, make you think about the types of pages you are going to spend your valuable time making.

So, if you are helping visitors the come from Google — and not by just directing them to another website — you are probably doing one thing right at least. Google algorithms consistently target sites with doorway pages in quality algorithm updates.

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We believe that doorway pages typically create a frustrating user experience, and we encourage you to correct or remove any pages that violate our quality guidelines. Google classes many types of pages as doorway pages. Doorway pages can be thought of as lots of pages on a website designed to rank for very specific keywords using minimal original text content e.

Google said a few years ago:. The takeaway here is that if you have LOTS of location pages serving ONE SINGLE business in one location, then those are very probably classed as some sort of doorway pages, and probably old-school SEO techniques for these type of pages will see them classed as lower-quality — or even — spammy pages. Google has long warned webmasters about using Doorway pages but many sites still employ them, because, either:.

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These doorway campaigns manifest themselves as pages on a site, as a number of domains, or a combination thereof. Sites with large and well-established doorway campaigns might see a broad impact from this change. Naturally, business owners want to rank for lots of keywords in organic listings with their website.


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  5. These pages are created with no or very little time, effort, or expertise, and also have no editing or manual curation. The end-result is webmasters create doorway pages without even properly understanding what they represent to Google and without realising Google will not index all these autogenerated pages.

    It is a form of SEO spamming. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.

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    If you know you have VERY low-quality doorway pages on your site, you should remove them or rethink your SEO strategy if you want to rank high in Google for the long term. Google aims to rank pages where the author has some demonstrable expertise on experience in the subject-matter they are writing about. Think about the topic of the page. What kind of expertise is required for the page to achieve its purpose well?

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    The standard for expertise depends on the topic of the page. SC is created by Webmasters and is an important part of the user experience. One common type of SC is navigation links which allow users to visit other parts of the website. Note that in some cases, content behind tabs may be considered part of the SC of the page. When it comes to a web page and positive UX, Google talks a lot about the functionality and utility of Helpful Supplementary Content — e. We have different standards for small websites which exist to serve their communities versus large websites with a large volume of webpages and content.

    It is worth remembering that Good supplementary content cannot save Poor main content from a low-quality page rating:. Google Search Quality Evaluator Guidelines Pop-ups suck, everybody seems to agree. Using a pop up does seem to have an immediate impact. I have since tested it on and off for a few months and the results from the small test above have been repeated over and over. In my tests, using pop-ups really seemed to kill how many people share a post in social media circles. With Google now showing an interest with interstitials especially on mobile versions of your site , I would be very nervous about employing a pop-up window that obscures the primary reason for visiting the page.

    Google will tell you if the ads on your website are annoying users which may impact the organic traffic Google sends you. Annoying ads on your web pages has long been a problem for users probably and Google, too. Even if they do make you money. Google, If your site presents violations, the Ad Experience Report may identify the issues to fix.

    It offers the same amount of screen real estate as pop-ups without covering up any content. Google has long warned about web page advertisements and distractions on a web page that results in a poor user experience. Misleading titles can result in a very poor user experience when users click a link only to find that the page does not match their expectations.

    Pages that disrupt the use of the MC should be given a Low rating. Some webpages are designed to encourage users to click on SC that is not helpful for the purpose of the page. This type of SC is often distracting or prominently placed in order to lure users to highly monetized pages.


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    Please refresh the page a few times to see the range of Ads that appear, and use your knowledge of the locale and cultural sensitivities to make your rating. For example, an ad for a model in a revealing bikini is probably acceptable on a site that sells bathing suits. It should also be clear what will happen when users interact with content and links on the webpage. If users are misled into clicking on Ads or SC, or if clicks on Ads or SC leave users feeling surprised, tricked or confused, a Low rating is justified. Use your judgment when evaluating pages. User expectations will differ based on the purpose of the page and cultural norms.

    Put there by algorithm or human. Manual evaluators might not directly impact your rankings, but any signal associated with Google marking your site as low-quality should probably be avoided. After page content, the following are given the most weight in determining if you have a high-quality page.

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    When it comes to Google assigning your page the lowest rating, you are probably going to have to go some to hit this, but it gives you a direction you want to ensure you avoid at all costs. Note — These statements below are spread throughout the raters document and not listed the way I have listed them here.

    If the website feels inadequately updated and inadequately maintained for its purpose, the Low rating is probably warranted. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly. Google has algorithms that target low-quality content and these algorithms are actually trained in some part by human quality raters. Google is always raising the bar — always adding new signals, sometimes, in time, taking signals away.

    That positioning has always been a win-win for Google — and a recognisable strategy from them after all these years. Take unnatural links out of the equation which have a history of trumping most other signals and you are left with page level, site level and off-site signals. Do sites at the top of Google get asked more of? Whether its algorithmic or manual — based on technical, architectural, reputation or content — Google can decide and will decide if your site meets its quality requirements to rank on page one.

    The entire budget of my time went on content improvement, content reorganisation, website architecture improvement, and lately, mobile experience improvement. In simple terms, I took thin content and made it fat to make old content perform better. Generally speaking — real quality will stand out, in any niche with a lack of it, at the moment.

    Google wants to rate you on the effort you put into your website, and how satisfying a visit is to your pages. If your page has a sloppy design, low-quality main content and too many distracting ads your rankings are very probably going to take a nose-dive. If a Search Quality Evaluator is subject to a sneaky redirect they are instructed to rate your site low. However, Medium pages lack the characteristics that would support a higher quality rating. Occasionally, you will find a page with a mix of high and low quality characteristics.

    In those cases, the best page quality rating may be Medium. Usually, Google has 3 or 4 big updates in a year that focus on various things, but they also make changes daily.

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